Part 1 溝通概論
(Communication: An Overview)
Part 2 商業寫作基礎
(Business Writing Basics)
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3. 21 世紀商業用語
(21st century business language)
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4. 以邏輯方式架構訊息
(Structuring messages logically)
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5. 版面呈現的重要性
(Presentation matters)
Part 3 電子通信 (Electronic
Communication)
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6. 電子郵件禮節
(Email etiquette)
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7.
線上寫作:網站、部落格和社交網路 (Writing online: websites,
blogs and social networking)
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8. 線上顧客服務
(Customer care online)
Part 4 例行性商業交易
(Routine Business Transactions)
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9. 詢問與回覆
(Enquiries and replies)
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10. 報價、估價與投標
(Quotations, estimates and tenders)
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11. 訂單與履行
(Orders and their fulfilment)
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12. 開立發票與結帳
(Invoicing and settlement of accounts)
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13. 請求付款信
(Letters requesting payment)
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14. 信用交易與徵信調查
(Credit and status enquiries)
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15. 典型的商業交易
( 書信與文件
) (A typical business transaction [correspondence and documents])
Part 5 一般商業書信
(General Business Correspondence)
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16. 內部書信
(Internal correspondence)
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17. 祕書與行政往來書信
(Secretarial and administrative correspondence)
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18. 會議文件
(Meetings documentation)
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19. 人事
(Personnel)
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20. 報告與提案
(Reports and proposals)
Part 6
富創造力與說服力的文件 (Creative and Persuasive Documents)
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21. 抱怨與調解
(Complaints and adjustments)
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22. 親善信
(Goodwill messages)
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23.
公告、廣告、通知單與講義 (Notices, advertisements,
information sheets and handouts)
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24. 通知函
(Circulars)
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25. 推銷信與主動提供
(Sales letters and voluntary offers)
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26. 宣傳品
(Publicity material)
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27. 商業計畫書
(Business plans)
附錄1
口語和書信形式的稱謂
附錄2 A-Z
替換字 ( THE A-Z of
alternative words)
附錄3
如何用簡明英語撰寫報告
(How to write reports in plain English) |